Goodyear Tire & Rubber Co. is once again creating mascots out of tires for the 88th Goodyear Cotton Bowl Classic. The Ohio State University's Brutus Buckeye and the University of Missouri's Truman ...

Goodyear is embarking on an expansive marketing campaign designed to reset the brand, particularly with a younger audience.

I crafted two sculptures for the 2023 Goodyear Cotton Bowl, marking my 7th year making team mascots from Goodyear tires. This year's matchup featured Ohio State and Mizzou. The process began with ...

Intricate tire-fabricated sculptures of USC and Tulane mascots displayed at major events leading up to Goodyear Cotton Bowl Classic on Jan. 2 AKRON, Ohio, Dec. 30, 2022 /PRNewswire/ -- Goodyear ...

DARLINGTON, South Carolina—The Goodyear Blimp has become the unofficial mascot of the Ohio-based tire giant since debuting in 1925. As part of its anniversary celebration, the original blimp will ...

AKRON, Ohio — Does the Goodyear blimp sell tires? That was one question veteran auto executive Mark Stewart had when he started as CEO of Goodyear Tire & Rubber Co. a little more than a year ...