The wrong logo can make your brand come off as unprofessional, assuming anyone notices you at all. A good logo will create instant recognition within the minds of your target audience. There are ...

There’s a reason for that: Simplicity is frequently cited as one of the key features of good logo design. After all, too many elements can distract from the message and memorability of the logo ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Jens Müller is ...

Remember that a good logo should lastat least 10 years. If you look at the amortization of that costover a 10-year period, it doesn’t seem so bad. Even if you have a good eye for color and a ...

Some spent nothing. A good logo is crucial for a company's branding strategy. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million.