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Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

"Developers should not utilise paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

A Steamworks documentation change explicitly states that games can't force players to watch ads, nor especially reward ...

Valve is taking action against a growing issue in the gaming world: forced advertisements. This practice, often seen in ...

“Developers should not utilize paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay ...

Valve has introduced new rules for their game developers, to reverse trends that most gamers may not have realized was already happening on their platform. As reported by GamingOnLinux, they have ...

The rule reads: "Developers should not utilize paid advertising as a ... engaging with advertising in their game." Forced ads or the option to watch ads to get power-ups or skip time-gated ...