Adidas dropped this genius marketing campaign: For Adidas to be ready, on the spot, to post this video to social media moments after Edwards' poster dunk, is brilliant. Anthony Edwards has a line ...

And I get that. But what I want to do is take some of the core ideas that the marketing team behind Barbie used to spread mass conversations and participation in the movie—and explore how they can be ...

Winnipeg-based agency Outreach Genius (646-859-4888) has introduced a new 'signal-based marketing' service for companies ...