Michael Porter, a professor at Harvard Business School, wrote several well-known books about competitive strategies for businesses. His works on generic strategies are popular worldwide ...

In their book, Kim & Mauborgne position their approach directly against Porter’s strategy approach: his five forces framework, his three generic strategies and the like. In doing so, they ...

The US regulator has approved a drug to treat low potassium as the first generic with the Competitive Generic Therapy (CGT) designation, marking the beginning of a new strategy and FDA efforts to ...

has announced the addition of the "Generic Defense Strategies: Lifecycle Management Strategies to Maximize Revenue in the Face of Growing Generic Competition" report to their offering. Over the ...

It is derived from a broader differentiation strategy, one of the three generic business strategies outlined by management expert Michael Porter in his book "Competitive Strategy: Techniques for ...

Replacing the combination of brand-name, antiretroviral drugs currently recommended for control of HIV infection with soon-to-be-available generic medications ... but such a strategy would also ...

In a four-year study of over 3,000 opinions on Spanish web pages, researchers have identified communication strategies aimed at creating risk perceptions about generic drugs, which may influence ...