You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Purchase Funnel Tells Only Part of the Story The concept of the purchase ... Even so, websites play a critical role throughout the buying process: 73% of shoppers rely on websites in the research and ...

Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI. The post How data-driven email nurturing transforms the B2B ...