Sans-serif fonts are known for being clean and straight-edged, and are thus associated with a more modern, friendly and approachable aesthetic. The absence of serifs gives them a minimalist and ...

Google's Rodolpho Henrique explains the role of typefaces in shaping brand perception and the typography trio that guarantee ...

Most commonly used fonts can be broken into two types: serifs and san-serifs. Serif fonts, like Times New Roman and Garamond, have decorative “wings” and “feet” on letters — called ...