Official release NEW YORK – The National Basketball Association (NBA) today unveiled the new logo for the Emirates ... s global membership program, is free to join here. Like last season ...

The NBA logo is one of the most iconic ... source of inspiration for the league's "the Logo" died Wednesday morning. Stream Los Angeles News for free, 24/7, wherever you are.

How is that possible? The answer: West inspired the NBA's iconic logo. Here's how West earned that prestigious honor and how he felt about being the face (or at least the silhouette) of the league.