How to Spot These 4 Major Red Flags Before Buying a Franchise
Think of the franchise structure as a business partnership ... Related: Beware of This Type of Entrepreneur When Franchising ...
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What Is the Franchise Tax?
Which Entities Are Subject to the Franchise Tax? Franchise tax obligations vary by state and the type of business structure. Here's an overview of which entities are generally subject to and ...
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Decomposing a Brand's Customer Franchise into Buyer Types
Foley, and J. A. Deighton. "Decomposing a Brand's Customer Franchise into Buyer Types." In Brand Equity and Advertising: Advertising's Role in Building Strong Brands, edited by D. A. Aaker and A. L.