Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Before Federer, Kei Nishikori was the biggest name wearing the Japanese brand, which is most well-known as a casual wear brand. Novak Djokovic was with Uniqlo previously, but he switched to ...

Roger Federer could stop wearing Nike soon, according to the Times, with Uniqlo positioned to step in as his new clothing sponsor. A veteran journalist writing for the Italian sports website said ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

The partnership ended in March 2018. Federer made headlines in 2018 when he swapped Nike for Uniqlo in a 10-year deal estimated to be worth $300 million. The deal with the Japanese brand had been ...

It is a record tally by a tennis player. Federer turned 38 this month, and Father Time will catch up at some point, but Japanese apparel brand Uniqlo is betting $300 million that Federer will ...

The deal clincher: Uniqlo promised $300 million whether he was playing tennis or not. “We feel the greatest impact of Roger Federer is yet to come,” Uniqlo’s head of global creative John Jay ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...