Nike has emerged as a big winner in the Super Bowl advertising game ... Amarotti said its reach was partly "the effect of a famous person on a brand," describing how big celebrities can garner ...

WNBA superstar Caitlin Clark and a powerhouse lineup of more than half a dozen other famous ... game. Nike hopes to capture attention and reignite sales by using one of the biggest advertising ...

Feb 11, 2025, 6:21am CST Updated: Feb 11, 2025, 6:53am CST Courtesy of Nike Iconic female athletes like Jordan Chiles were featured in Nike's "So Win" campaign during the Super Bowl. It focused on ...

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of trailblazing athletes, led by WNBA phenom ...

By E.J. Schultz - 14 min 32 sec ago By Brian Bonilla - 25 min 34 sec ago 25 min 34 sec ago By Ewan Larkin - 55 min 34 sec ago By Adrianne Pasquarelli - 55 min 34 sec ago By Ad Age Staff - 8 months ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...

She wrote, "I have zero doubt that Nike made that terrible Super Bowl ad as a response to being called out for not supporting women. The inauthenticity was far too obvious." Others echoed this ...

Nike's Colin Kaepernick ad is notably lacking footage of the protests that elevated the former NFL player's profile and that, he says, contributed to his being forced out of the league.