Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent.

Get ready to see ad breaks in more Facebook videos on your News Feed. The company announced on Thursday it is testing its recently launched mid-roll ads feature in on-demand video on its platform.

Some ads on Facebook and Instagram will be "unskippable ... "Introducing, for people who choose less personalised ads, ad breaks to allow advertisers to connect with a wider audience in this ...