The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...

The marketing boss and vice-president of The Drum Awards for Marketing Americas jury explains how the brand is on a mission ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Guest blogging has come a long way since its early days. What once started as a basic link-building strategy has now transformed into an integral part of digital marketing. Over time, marketers have ...

This post was created in partnership with Adobe Generative AI has shifted from an experimental playground to a vital part of ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one of the hardest to achieve.

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

Over the years, pharmaceutical companies have adapted to new methods of marketing thanks to technological innovation and a constantly-evolving stakeholder landscape. But how far is the industry ...

Now that access to SEO tools and technology is at an all-time high, not nearly enough marketers are thinking critically and using SEO as a true marketing channel. When we look at the evolution of ...

"We're at risk of over-relying on tools while under-investing in the fundamentals of great marketing," explained Ruebensaal. "AI can't replace knowing your customer or crafting a unique brand voice." ...