Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent.

“The more individualized an email is, the more likely consumers will respond to it,” says Christopher S. Penn, vice president, Marketing Technology, SHIFT Communications.

Email marketing is an effective sales and customer engagement strategy, but doing it correctly takes work. To achieve the best return on investment (ROI), you need high-quality, relevant content, ...

Implementing these tactics in a Black Friday marketing strategy straight through Cyber Monday will increase brands’ helping of that $35.3 billion pie.

Net profit / Email marketing costs = ROI For example, if you earned $2,000 in sales from one email marketing campaign after spending $150: ($2,000 – $150.00) / $150 = 12.33 You have an ROI of 12.33.

Below, 16 of them share effective marketing strategies that companies can use to boost sales at the beginning of the new year and beyond. Members pictured from left to right.

Learn top ecommerce marketing tactics—from SEO to social ads—that drive traffic, increase conversions, and grow your online store in 2025 and beyond.

News readers can get a free subscription to his "Sales & Marketing Insider" and the Marketing Budget Calculator by faxing company letterhead to 334-262-1115 or sending an e-mail to freestuff@hudsonink ...

Email marketing is a long-term process, from developing an email list, to evaluating the performance of the email campaign once the e-blasts are sent.