AB Electrolux of Sweden, the parent company of the U.S. brands Electrolux and Frigidaire, has purchased GE Appliances for $3.3 billion. "The acquisition, which is our largest ever, strengthens our ...

He also states that GE's multiple brands — including innovation-focused GE Profile, design-centric GE Café and upscale GE Monogram — will be positioned strategically amid Electrolux's.

In Thailand, the logo for Electrolux was changed last year and ... so it is a trusted brand for Thai consumers," said Mr Sutti. With the new rebranding strategy, the company will enhance its ...

Forbes contributors publish independent expert analyses and insights. Expert on Building Relentlessly Relevant Brands, Transforming Businesses and, Ideally, Moving Society Forward. One of my ...

LONDON -- In a bid to build a dominant world-wide brand, Electrolux AB is launching a new advertising campaign that emphasizes convenience with "talking" home appliances. Electrolux, with about ...