Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

1. Make your content king The first step to creating an earned-media strategy is to create content that people will want to pass along. Work with your creative team or agency to develop entertaining, ...

Yet with the right tools, you can prove the impact of your earned media strategy on: So what is earned media? In today’s digital and online world, it’s an essential piece of your PR ...

How Business Leaders Are Creating Their Own Press Through Owned Media For as long as we can remember, getting press meant ...

Rula scaled its content strategy and brand authority with earned media, using Stacker Connect to reach 220K+ readers and ...

or Earned (POE) categories. This Best Practice paper provides a useful framework to help marketers develop a comprehensive and effective POE strategy. In addition to smart media spend... We’re ...

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms ...

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable ...

Quick, authentic responses to trending topics can drive significant shares, especially when combined with paid and earned media strategies to boost visibility and engagement. Build a response ...

or Earned (POE) categories. This Best Practice paper provides a useful framework to help marketers develop a comprehensive and effective POE strategy. In addition to smart media spend... We’re ...