1. Make your content king The first step to creating an earned-media strategy is to create content that people will want to pass along. Work with your creative team or agency to develop entertaining, ...

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable ...

Yet with the right tools, you can prove the impact of your earned media strategy on: So what is earned media? In today’s digital and online world, it’s an essential piece of your PR ...

or Earned (POE) categories. This Best Practice paper provides a useful framework to help marketers develop a comprehensive and effective POE strategy. In addition to smart media spend... We’re ...

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms ...

Quick, authentic responses to trending topics can drive significant shares, especially when combined with paid and earned media strategies to boost visibility and engagement. Build a response ...

Rula scaled its content strategy and brand authority with earned media, using Stacker Connect to reach 220K+ readers and ...

While his approach isn’t as outlandish as the recent “Choose Your Fighter” stunt by House Democrats, his social media strategy has drawn criticism—not just for its cringeworthy content but ...