Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in. Newsworthiness comes down to being timely. Relevance involves being a topical or ...

advertising, and you've achieved the trifecta of marketing: owned media, earned media and paid media. Enter the digital revolution, which dramatically reshaped the way that lawyers and firms ...

Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned media and owned media are taking center stage, offering unparalleled ...

Beyond the Buzz: Examining the Effectiveness of Earned Media explores how digital ubiquity and “advertising pollution” have set the scene for Earned Media to play a leading role in driving ...

Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility ...

People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

The future of digital PR in mining lies in a proactive approach to earned media, op-eds, and speaking engagements. The Fast Company Executive Board is a private, fee-based network of influential ...