His family and friends were puzzled when he made the career change. The fruit, durian, has long been a cherished part of local cultures in South-east Asia, where it is grown in abundance.

Musang King durian is selling for VND130,000 (US$5.11) per kilogram at the farm gate, up from last year’s record low of VND80,000, following a reduction in production area.

DURIAN is living up to its name as the King of Fruits by contributing over RM81mil in export value to Johor’s economy in the last two years. State agriculture, agro-based industry and rural ...