Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications. The food and beverage retailer is running ads within the Flixster iPhone app. The ads promote the ...

“If driving app downloads is the goal, we would recommend focusing on mobile spend first and foremost.” Chipotle used video to promote its Scarecrow mobile game For example, mobile video ads ...

When a consumer is playing games in the app Unblock Me, ads will pop up between levels that offer $25 credit if the consumer downloads the HotelTonight app. The campaign is powered by Kiip.