Movie studios are putting more emphasis on the IMAX brand as it stands out as a bright spot in the theater business.

There's also a version of Dolby that offers 3D movies. Thanks to the higher-quality projectors, the image actually appears brighter than with traditional 3D. And then there's IMAX. You've probably ...

In an interview with The Associated Press, Nolan explained that the "best possible experience" of the movie is in IMAX 70mm theaters ... 35mm and Dolby Cinema will be impressive for audiences.