USPS postage rates are set to largely increase on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save ...

SpendEdge has announced the release of their Global Direct Mail Procurement Market Intelligence Report.

Your direct mail package could include the most clever appeal ever written or offer the world’s best premium, but if your target never opens it, it is all for naught. For mailers, the challenge ...

State of Direct Mail report reveals Gen Z and Millennials are embracing physical mail as a trusted, high-impact marketing ...

October 21, 2022 Direct Mail Increases Response Rates by 25% A national financial services client sought a way to increase direct mail responses and, ultimately, close more transactions.

What to Avoid You Set Unrealistic Response Rates Direct mail is a precise medium, but it's all too easy to set unrealistic targets for response.

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data. See the research from Lob.

Sports Direct’s pricing could be misleading shoppers into thinking they are getting a better deal than they really are, consumer group Which? has said.

Direct mail is often used in reverse mortgage marketing, and two leading loanDepot marketers explain its importance and limitations.

Here are three ways to leverage direct mail for clarity, stability and proven results.

The pandemic, inflation, supply chain interruptions, and rising interest rates have done little to dampen insurance industry enthusiasm for direct mail marketing, Goldman told a recent Society of ...