Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

To create an effective direct-mail campaign, start by getting your name on as many mailing lists as possible. Junk mail isn't junk when you're trying to learn about direct mail. Obtain free ...

As technology continues to evolve, the opportunities for creating meaningful connections through direct mail are endless. By embracing advanced personalization strategies, you can ensure your ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune ...

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Direct mail campaigns are more likely to be informative, educational and personalised than the average UK advertising campaign, according to a WARC and Royal Mail Marketreach analysis of case studies ...

Beautifully designed and thought-provoking direct mail can arguably create a much stronger impact than digital campaigns – even more so when it uses an innovative format to grab attention and is ...

and explores the best strategies for measuring the effectiveness of direct mail campaigns. The report features a range of examples where direct mail has been used to drive ROI and sustained growth.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Initiate a direct-mail campaign to make frequent contact with your database. And support the campaign with sales activities, including follow-up phone calls as well as meetings with prospects ...