Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

To create an effective direct-mail campaign, start by getting your name on as many mailing lists as possible. Junk mail isn't junk when you're trying to learn about direct mail. Obtain free ...

As technology continues to evolve, the opportunities for creating meaningful connections through direct mail are endless. By embracing advanced personalization strategies, you can ensure your ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide. Direct mail is especially effective in the face of digital fatigue – and can ...

Direct mail campaigns are more likely to be informative, educational and personalised than the average UK advertising campaign, according to a WARC and Royal Mail Marketreach analysis of case studies ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

and explores the best strategies for measuring the effectiveness of direct mail campaigns. The report features a range of examples where direct mail has been used to drive ROI and sustained growth.

Initiate a direct-mail campaign to make frequent contact with your database. And support the campaign with sales activities, including follow-up phone calls as well as meetings with prospects ...

Addressing these gaps could unlock further value, as direct mail plays a pivotal role in performance-driven campaigns, often complementing digital efforts. Incremental innovations, such as QR ...