Not every new version of a classic is a hit, but that’s not the case with Dior Sauvage ... a magnetic grooved cap. The only real difference between this and the classic Sauvage bottle is that ...

The first of many of the best men's fragrances emerging from the brand proved it: Eau Sauvage was conceived by Christian Dior himself, alongside master perfumer Edmond Roudnitska. Launching in ...

“It’s fascinating.” There is perhaps no better metaphor for the new Dior Sauvage Eau Forte ($160, at dior.com), the first men’s fragrance Kurkdjian has created for the house since taking ...

And, as Kurkdijian explained, Sauvage, Dior’s planet-devouring fragrance, is fundamentally a story about lavender and men. We were there to talk about Sauvage Eau Forte, the latest iteration of ...

In 2023, Dior threw a massive $20 million+ at him to keep rocking Sauvage for the next three years. That’s not just a win—it’s a straight-up flex. In perspective, Robert Pattinson’s $12 ...