Who's winning Sephora's blush business? Perhaps unsurprisingly, Selena Gomez's Rare Beauty - credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch liquid ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The ...

Fragrance brands have also been named as the strongest performing category on social media with influencers, according to a ...