Read the pitch deck it used to persuade venture-capital ... customer's data on how much the customer spends across marketing channels — both digital and offline, such as billboards and subway ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 39 min ago By Ad Age Staff - 3 hours 5 min ago By Erika Wheless - 4 hours 9 min ago By Tim Nudd - 4 hours 25 min ago 6 ...

When Boeing CIO Ted Colbert added the title of SVP of Information and Analytics to his role, there was good reason for the promotion. Ted is a champion of data analytics within the company and is ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Through the course, Sarna discovered just how much modern marketing is grounded in data-based insights. As someone who ...

Her expertise is in personal finance and investing, and real estate. Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Want to build a digital marketing career? You need tools. The Digital Marketing Certificate provides a comprehensive view of digital communication tools and their role in the larger sphere of ...