Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 39 min ago By Ad Age Staff - 3 hours 5 min ago By Erika Wheless - 4 hours 9 min ago By Tim Nudd - 4 hours 25 min ago 6 ...

Read the pitch deck it used to persuade venture-capital ... customer's data on how much the customer spends across marketing channels — both digital and offline, such as billboards and subway ...

When Boeing CIO Ted Colbert added the title of SVP of Information and Analytics to his role, there was good reason for the promotion. Ted is a champion of data analytics within the company and is ...

Through the course, Sarna discovered just how much modern marketing is grounded in data-based insights. As someone who ...

Consumers are in an era of non-stop self-care, made possible by digital tools ... able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Digital marketing means advertising and selling products through various modes such as social media platforms, search engines, mobile applications, emails, websites or any digital marketplace.

Digital marketing plays a pivotal role for hospitals and health systems, enabling them to connect with their communities, enhance their online presence, attract patients and generate revenue.

Cited projections do not guarantee actual salary or job growth. In the past decade, digital marketing has become a vital component in an organization's overall marketing strategy. It allows companies ...