Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

However, for the team to have any chance to play past the regular season, Devin Booker and Kevin Durant need to play at the level they are capable of. They’ve done it before, in more tense situations.

The Phoenix Suns proposed trade sees Devin Booker and Kevin Durant leaving the Suns for the San Antonio Spurs and Houston Rockets.