In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...
"Advertising people who ignore research are as dangerous ... This sort of clever subtlety is why David Ogilvy is revered as a marketing genius. The mark of a great marketing campaign is how long it ...
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The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning ...
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