With predictive and prescriptive analytics beginning to gain traction in B2B markets, CIOs are faced with the ever-present build-versus-buy decision. Yet, building the in-house expertise to tackle ...

Every year, more than one million scientific articles are published in the life sciences. Two-thirds of them include ...

Search Engine Land » Analytics & conversion » First-party data checklist for marketers Share With third-party cookies on their way out, organizations need to start mapping out what a first-party ...

Data analytics is the process of analyzing data trends to gain knowledge and insight for better decision making. Written by eWEEK content and product recommendations are editorially independent ...

Discover the best data analytics tools and software available. We selected these solutions based on pricing, features and more.

When using using generative AI to enhance data analytics, it's important to identify and adhere to best practices. Written by eWEEK content and product recommendations are editorially independent ...

With vast amounts of data, asset managers need sophisticated data analytics to derive insights. Here’s how to build a business case for advanced use cases.

Business data provides an often untapped well of organizational value. Customer interaction data, supply chain data, operational data, human resource data, financial data, market research data ...