Alright, some bait tweet yesterday had NASCAR Twitter in full meltdown mode, and for a second, everyone had to do a ...

Dale Earnhardt Jr. isn’t just a NASCAR legend — he’s a pop culture persona in his own right. Over the years, his world has ...

The first collection of Dale Earnhardt Jr. merchandise, which will hit the shelves this month at Hard Rock's Rock Shop. / Hard Rock International Hard Rock will release the second Earnhardt ...

NASCAR Hall of Famer Dale Earnhardt Jr. is shifting gears with his No. 8 merchandising ... Trademark Office to stop Earnhardt from putting that JRM version of No. 8 on merchandise. “We are looking ...

Is there anything that Dale Earnhardt Jr. doesn’t do? The NASCAR icon has a new partnership with Hard Rock Cafe, fit with new merch. Earnhardt is not a stranger to partnerships like this.

Dale Earnhardt Jr. has announced a change to the ... had claimed Dale Jr.'s #8 could hurt his merch sales as fans might mistake one for the other. Dale Jr. took to X (formerly Twitter) to share ...

Baltimore Ravens quarterback Lamar Jackson and NASCAR team owner Dale Earnhardt Jr. are in a legal dispute over the use of the number "8" on merchandise. Jackson trademarked "Era 8" after entering ...

Dale Earnhardt Jr. once co-wrote a book titled ... If the appeal board denied Earnhardt the trademark and then he used it for merchandise purposes (Jackson’s mark is for backpacks, apparel ...

Dale Earnhardt Jr. has done a lot throughout his ... We were like, hey, you know, how can we work together? We can create some merch together, which would be a lot of fun. That's exclusive to ...