The product-aligned operating model has gained traction over the past few years as organizations seek more agile and customer ...

CLV is extremely important for those organizations that are embracing the modern view of a service-based model and the future of customer experience.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

With factors like trade volatility and crushing cost surges, cost optimization is no longer the end-all, be-all.

Customer value, also known as Kotler's five product level model, has several tiers and is best thought of as a hierarchy, according to CGMA.

Launch dates don’t build customer loyalty—outcomes do. Here's why CX leaders are shifting from velocity to impact.

Too many organizations treat CX as a function, not a culture, leaving growth, loyalty and employee alignment on the table.

Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running ...

My professional relationships have often made a difference in building various paths to monetary gain. Customer value management is one way to enhance and expand your professional relationships.