ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

One of the most important metrics to measure is customer lifetime value (CLV). Customer lifetime value can be described as the total profit that a company can expect to generate from a customer ...

Traditionally, scaling customer service alongside business growth has been a tricky balance to strike. To meet rising demand, the only real option was to add more and more head count to your support ...

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...

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