It plans to expand its product offerings in wealth accumulation. Great Eastern Holdings has outlined its strategic priorities ...

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

To accomplish a winning outcome, companies must center their transformation efforts around a results-focused strategy that ...

When businesses lack consistency in their definition of value, they risk making uninformed decisions and hindering long-term ...

Customer lifetime value can be described as the total profit that a company ... overseeing of the launch campaign, and creation of five new blog posts. Throughout the campaign, you conduct regular ...

Leveraging the power of behavioral science and psychology, you will learn how to reengineer the customer experience to maximize value at every stage of the decision-making process. Specifically, you ...

In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, my co-author Charlie Stewart and I write, "The purpose of B2B marketing is to attract and retain profitable ...

Here are five actionable ways AI can revolutionize your sales process and drive greater customer value. A 2021 McKinsey report states that personalized marketing can lead to a 10% to 15% increase ...