Balancing salespersonship with an unwavering commitment to doing the right thing can transform the way we do business, ...

Customer lifetime value can be described as the total profit that a company ... overseeing of the launch campaign, and creation of five new blog posts. Throughout the campaign, you conduct regular ...

Companies must now redefine their value propositions to meet these ... I witnessed a remarkable example of customer-company co-creation at Jaquet Droz, a luxury watchmaker established in 1738.

Allianz executed its sustainability agenda to drive business growth as well as its own resilience and that of its ...

The question isn't whether AI will replace humans; it's how we can thoughtfully combine human intelligence with artificial ...

In today’s technology landscape, leading platforms are revolutionizing customer success through automated assessment tools ...

A PTTC makes it easier to communicate the role of marketing in customer value creation, as opposed to words like ‘brand’ and ‘brand purpose’, which are less easily understood by those outside of ...

Leveraging the power of behavioral science and psychology, you will learn how to reengineer the customer experience to maximize value at every stage of the decision-making process. Specifically, you ...

In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, my co-author Charlie Stewart and I write, "The purpose of B2B marketing is to attract and retain profitable ...