To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

How does our current pipeline align with our business strategy, in terms of the ... that provides enterprise resource ...

Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

The push for stronger and healthier customer relationships needs to start now. Regardless of your industry, here are five tips worth considering as you formulate a strategy for improving the quality ...

Step #3: Design a communications and marketing strategy to keep customers ... different communication points for that customer that will build a strong relationship, one per month, or more.

By giving unprecedented value and predictability across both mobile and home, we are establishing the new industry standard for a long-term customer relationship, supporting our path to improved ...