Relationship marketing is more than just sending “Happy Birthday” emails or offering loyalty points to your customers. It is ...

1. Embrace Personal Touches Building and maintaining a quality customer relationship management system unlocks your team's ability to become that friend who always remembers a birthday.

This strategy is key to growing your brand and being always present in your clients’ lives. 4. Be truthful Long-lasting relationships are based on trust.

In the contemporary business landscape, where the customer is the heart of every business strategy, the need for a well-built CRM system transcends mere customer data management. It enables ...

Learn how AI-powered tools are transforming customer insights, boosting retention and demanding better data ethics.

Akshay Mahajan is executive vice president for AEC (architecture, engineering and construction) at Unanet, a software company that provides enterprise resource planning and customer relationship ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty ...

Managing customer relationships effectively is crucial for a thriving business. Understanding and satisfying customer needs are the foundation for success and competitiveness. But how can this be ...

As with any customer-centric technology implementation, there's no cut-and-dried ROI analysis for customer profitability, predictive analytics, and customer relationship strategy. Financial ...

Through its management consulting subsidiary, A.T. Kearney, EDS will also help businesses with customer assessments and developing a CRM strategy to fit their business model.

Noah Echols and David Perez (l-r): Part of the reason CARROLL was equipped to handle the growth was its early focus on its customer relationship strategy. Multifamily owner and operator CARROLL ...

For David Villanueva, MediaMarkt Head of Customer Experience for Spain and Portugal, "The multichannel strategy that we are strengthening with Atento's help allows us to offer our customers a ...