To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

The push for stronger and healthier customer relationships needs to start now. Regardless of your industry, here are five tips worth considering as you formulate a strategy for improving the quality ...

It’s about strategy — more specifically, making strategic decisions that can either fuel my business or bring it to a ...

Step #3: Design a communications and marketing strategy to keep customers ... different communication points for that customer that will build a strong relationship, one per month, or more.

Whatever marketing strategies you come up with, delivering exceptional customer experiences will always serve ... best way to create a solid foundation for excellent, long-lasting relationships with ...

Verizon today announced the next evolution of its multi-year consumer business transformation, with a strong value commitment ...

very few are acting on the insights and taking advantage of the real value of that data by integrating it with other customer relationship strategies. Social customer relationship management (CRM ...