The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history of the brand.

Red is an often misunderstood color. One may wonder if it is too bright, too bold or too overpowering. Red used in moderation or as “pops of color” can add warmth and coziness to a room, in addition ...

Red Dye No. 40, a synthetic food dye that's used to achieve a bright crimson color in condiments and candy alike, has been a hot topic among policy makers and food safety advocates in the U.S ...