Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Every advertising agency has its own take on the "creative brief ...

writing (or presenting) a quality brief is a skill set to be honed over time. But the next time you see a creative briefing template, or advice on what essential elements to include, remember that ...

"AI has impacted all areas of creative work, from content writing to voice acting, and now brief writing," Jones said. "Agency folks know that good work is only possible with a coherent creative ...

Even in his time as ECD at BBC Creative, where he was theoretically much closer to the ‘client’, the brief was essential for keeping everyone on track.

Brand strategist Bonnie Wan, who worked on the iconic “Got Milk?” campaign, says writing a creative brief for your life–where you ask yourself what you really, really want–can help you ...

While there are notable differences between writing a creative brief and instructing ChatGPT, there are some similarities in terms of the purpose, structure, and clarity of communication.