While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

Sondr's founder Hilary Xherimeja is working to make jobs in fashion, art, and music more equitable and inclusive for emerging ...

Spanning all these issues is one key insight: many creative directors still don’t have a trusted brand-building platform to oil the wheels of communication, collaboration and efficiency – freeing up ...

Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

Part of HomeServe, but with a very different vibe, the branding for Ding features bright colours and cute mascots in a bid to ...

Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach ...

The work by creative agency Elvis is also the first campaign created to run through the gardening seasons replacing its ...

O2, in partnership with its global creative agency VCCP, has unveiled a new brand platform and positioning, centered around connecting customers with life’s most exciting moments. The platform ...

In its ongoing mission to enable diverse and emerging fashion and lifestyle brands to expand their global footprint, The ...