Often, what seems like a marketing or sales challenge comes down to something deeper: an unclear value proposition ... Related: 5 Tips For Creating Your Own Strong Brand "Our [business offering ...

Crafting an effective value proposition is one of the key ways for a financial advisor to set themselves apart from the competition.

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...