AllBusiness.com on MSN5mon
How Much Does a PR Firm Cost and Can Your Business Afford One?
So, how much does PR really cost? That is a question our firm gets asked all the time. The answer: It depends. Now I realize ...
Hosted on MSN2d
Why CFOs and CEOs see PR as a cost center – and how to change that perception
PR is perceived to be a soft function. But this perception is changing given the success stories of how this function is proving its worth as a growth enabler and a business driver. PR often works on ...
National Review7y
Waiving the Jones Act for Puerto Rico Is the Right Step
On the merits, the Jones Act is a bad law. It cost Puerto Rico $17 billion in economic growth between 1990 and 2010, according to one economist’s estimate, and costs Hawaii and Alaska ...
philstar.com10d
Why CFOs and CEOs see PR as a cost center–and how to change that perception
It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance. This results from its often ...