The goal? Solve consumer frustrations at not getting a clean tear, which leads to additional toilet paper usage and potential waste. Charmin Ultra Soft Smooth Tear results in a cleaner separation ...

Not to be too gross about it, but earlier this week I was sitting down, in my bathroom, on the toilet, if you know what I mean, and when I grabbed a new roll of toilet paper, I was dumbfounded.

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls ...

CINCINNATI – Procter & Gamble announced Monday a breakthrough in technology that will change the shape of toilet paper in its Charmin Ultra Soft rolls. The redesign involves replacing the ...

Since the average American uses almost three rolls of toilet paper every week ... Charmin, Amazon Basics, Cottonelle Ultra, Angel Soft, and Scott 1000 are all among those famous TP companies ...

Unless, of course, you follow the TikTok sages who swear by a hack that involves putting toilet paper in the fridge. You heard that right — your two-ply Charmin Ultra-Soft can soak up odors.