Google has been spotted changing its "G" logo for its mobile app, making it a little more colorful and vibrant. The change, ...

“We came to the conclusion that the logo ... orange that we’re branding ‘hot sauce.’ We think it’s cool because it’s warm, it’s energetic, it’s accessible, it stands out.” The ...

As in, a single shade of orange, simplified logos ... they weren't cool and changed them to pink and azure in 1873. That lasted through 1890 when alumni changed the official color to orange.