Lycoming’s business administration major offers a concentration in marketing that provides a meaningful understanding of business strategies for gaining, retaining, and satisfying customers. The ...

From higher earning potential to in-demand skills, an MBA with a marketing concentration comes with a lot of benefits. Businesses in every industry need a marketing strategy to connect with their ...

The Strategy & Leadership concentration prepares you to step into strategic management and organizational leadership positions, and is particularly helpful when paired with a functional discipline ...

The objective of the Marketing Concentration is to train students in the theories and methods necessary to conduct substantive research in areas including marketing strategy, consumer behavior, new ...

This concentration focuses on gaining ... and non-digital customer touchpoint and identifies strategies to influence their decisions throughout the consumer purchasing journey. Advanced Marketing ...