Last year there was one branding story that hogged more headlines than the rest. News of Jaguar's colourful (or as some ...

Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year. Since it launched its first ...

How to Add a Company Logo to Google Goggles. Google Goggles is the mobile, image-based search application produced by Google. Using it you can take pictures of objects like books, DVDs, artwork ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

From Nike's "swoosh" symbol, to Starbucks' mermaid, firms take great care of their logos, but how much do they really contribute to a company's success?

A company's logo is one of the first things that a customer notices about a business, whether they are receiving a marketing mailing, visiting a website or approaching a physical store.

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

The boardroom is a distinct forum that requires a different type of presentation and preparation. In this article, the author outlines three practices every business leader should embrace to ...