It’s a gimmick. Yet I always fall for it. Every year at this time, paint companies announce their (cue the drumroll) Color of the Year, or COTY, as insiders call it. They roll out the paint ...

You went to the paint store, looked at the color charts and even tested hues in a virtual 3D display with your favorite trim. So why did your living room look so awful once the paint dried?

Or, to put it another way, blue is becoming “the new orange,” says Martin Bellander, who put together this chart analyzing color usage in over 120,000 paintings. To make this visualization ...

Indoor paints don’t need to be scary! Don’t think you can just pull out that old leftover can of exterior paint to add a splash of color to the kids’ room. Exterior paint is made with ...