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The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Brands need to change with the times to survive but they must not remove the cognitive attributes that chime with consumers, such as Coke's red labelling and taste expectations. It is not the most ...

It is a natural extension of the established brand. Consumers are willing to roll the dice on trying a new beverage offering ...

The Special Olympics and global soft drinks conglomerate Coca‑Cola have announced an eight-year extension of their ... a GlobalData owned brand. The information on this site has been included ...

On April 11, the World of Coca-Cola recently opened a new exhibit titled "Coca-Cola Stories," which presents a timeline of ...

Financial details of the extension were not disclosed. "Special Olympics is deeply honored to continue our longstanding partnership with Coca-Cola, one of the most iconic brands in the world ...

The Coca-Cola Company has pushed its Minute Maid brand into spirits with the launch of Minute Maid Spiked Vodka Lemonade and Minute Maid Spiked Vodka Pink Lemonade. The new offerings are part of ...

Mr. Green said. Mobile branding Characters and products in the game are branded with Coca-Cola?s logo, which helps enforce the brand throughout the game. In the game, users guide a crab through of ...