The Tennessee Titans have announced a multi-year partnership extension with Coca-Cola.The partnership designates Coca-Cola as the official beverage sponsor of the Titans and Nissan Stadium.“Coca-Cola ...

In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...

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It is a natural extension of the established brand. Consumers are willing to roll the dice on trying a new beverage offering ...

Financial details of the extension were not disclosed. "Special Olympics is deeply honored to continue our longstanding partnership with Coca-Cola, one of the most iconic brands in the world ...

Perhaps, we can now add a new term to muddy the waters further: a 'brand reinforcement'. Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere ...

On May 8, 2025, Coca-Cola will celebrate its 139th anniversary. With a history that spans more than a century and a quarter, it is no surprise that the brand has seen many changes. From selling ...

Brands need to change with the times to survive but they must not remove the cognitive attributes that chime with consumers, such as Coke's red labelling and taste expectations. It is not the most ...

What makes it stand out among the millions of food and beverage (F&B) brands battling for the consumer’s attention? For 2023, Coca-Cola retained its top position as the world’s most valuable ...